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29 August, 2018

Home Staging in Cardboard

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Home Staging Ideas.

Sell or rent a home today has become a long and tedious task. Banks, real estate agencies, and individuals are seeking new strategies to quickly seduce the customer interest. One is the Home Staging. The goal is to get the most out of a home for sale through visual optimization.

“The decision to buy a home is taken in the first 90 seconds of the visit”

An empty house always looks smaller, cold and unwelcoming, that lessens the impact of the visit and the opportunity to get the “crush” of a potential buyer. The potential buyer needs to imagine him/herself living there. Home staging is not the same as decoration or interior, it does not try to put the property in line with owner’s taste, but closer to the taste of all potential buyers, creating more neutral environments, making the most of the available space and lighting.

In the United States, we have begun to implement these marketing real estate techniques in the seventies with Barbara Schwarz. And through England, it has reached the rest of Europe.

So far, real estate and individuals conduct this concept by renting the furniture. Today,  the latest trend for home staging is to use cardboard furniture.

Cardboard furniture stands out for its fast assembly, lightweight and portability, being able to have ready the full furnishing of the house in minutes. Once the house is shown, dismantling is equally simple and the furniture is ready to be reused in another place without spending too much time and resources.

In addition, we need to keep in mind that the material is 100% recyclable, which connects the house with ecological values that help protect the planet.

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