Sustainable booth design for fishing gear company

Booths made entirely of cardboard

AFTCO is a company dedicated to high-performance fishing gear. Its extensive portfolio also includes a specialised clothing line. They relied on Cartonlab to design its sustainable booth for the 2021 and 2022 editions of the ICAST trade show

The booths, set up at the Orange County Convention Center in Orlando, are made of two types of cardboard, fully recyclable and reusable. In the two editions of ICAST in which we have participated, we have made two similar versions of the stand with some variations.

The entire 2021 booth was 30 feet wide and about 15 feet high. The one for 2022 had the same height as the previous year, but with 50 x 30 ft. of surface area. Inside, activities and product presentations were held throughout the fair. For the 2023 edition, we opted for a similar design, increasing the resources for product displays.

Two cardboard rocks to welcome visitors

For the 2021 edition, in addition to the main sustainable booth design, we made large cardboard rocks with printed fishing nets that were placed at the entrances of the fair. These installations served to promote ‘Rescue’, AFTCO’s new line of sustainable fishing clothing.

Two companies, one environmental commitment

Under the initiative ‘Fisheries first’, AFTCO is committed to reducing the environmental impact on oceans, rivers, lakes and fishing grounds on a daily basis. This is applied in their manufacturing processes, product packaging and internal day-to-day operations. AFTCO’s goal is to inspire others to consider recycled and sustainable tradeshow booth alternatives. From Cartonlab, we are working to create a self-sustainable, full circle recycling process for events like ICAST.

So, it’s a match!

In the words of Katerina Chagoya, the Sustainability Coordinator for the Orange County Convention Center: “Truly, AFTCO made the biggest impact by simply deciding to have a fully recyclable booth. We hope exhibitors can look to AFTCO’s booth as a prime example of what a more sustainable future in the industry can look like.”