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Booth for healthcare technology company

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Credits

Client

Quantificare

Design

AJ Loncán

Pablo García Mora

Production

Cartonbar


A sustainable booth with visual impact

Quantificare is a renowned healthcare technology company. They create body scanning hardware and software systems. For the AAD Meeting in San Diego, California, they needed an impressive booth that would meet several needs. To make a visual impact, be practical to serve visitors and combine sophisticated design with environmental responsibility. They contacted us and our proposal ended up becoming a new adventure in the USA, at one of the most important dermatology trade fairs in the world.

Quantificare and Cartonlab managers standing at the booth
Pablo Garcia, founder of Cartonlab, together with Robin Sinha, Chief Business at Quantificare.
Quantificare team posing in front of the booth
The Quantificare team, delighted with the cardboard stand. Photo: Quantificare
Detail of cardboard stand for Quantificare
The diagonal slats created an undulating effect.

Natural-inspired flowing design

The starting point was the idea of creating a structure that would evoke the fluidity and beauty of waves. Furthermore, we had to bring that vision to life in record time. Inspired by the client, and by some of our previous projects, we came up with a design with diagonal slats that create an outward undulating effect. Each of these slats was meticulously positioned, numbered and colored in blue and white, allowing the appearance of the booth to change depending on the angle from which it is viewed. So the fluidity we mentioned was reinforced as visitors moved through different points of the space.

Innovative Solutions for a Constrained Space

Adhering to space limitations and strict trade show regulations, we maximized every inch of the booth to offer both functionality and aesthetics. One of the main concerns was to create a private meeting space within the booth. To achieve this, we extended one of the walls and added a chest at its base, providing practical and discreet storage. In addition, to take advantage of the space at the back of the booth, we installed six small doors with fitted shelving inside, providing additional storage without compromising the design.

Thanks to the finish of the pieces, the stand changed colour depending on the viewpoint.
Quantificare sign installed on the booth

Backlit corporate signs

To highlight brand presence at the fair, we incorporated illuminated corporeal elements at strategic points of the stand. These elements not only provided ambient lighting but also served as visual highlights to attract visitor attention.

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