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The sport shoes firm MUNICH took part with a booth in the Pitti Uomo 87 fair, the international reference for menswear and contemporary lifestyle. The brand has a 30m2 booth located until the 16th of January at the FURERIA building (Booth 6-Fortezza da Basso)
The concept and spatial design were made by STUDIO ANIMAL, (Javier Jimenez) and by the graphic designer ELI CAYUELA, they have experience in previous projects for the same company. This time they try a brave proposal, groundbreaking and radical that aims to push the boundaries of the visitor’s experience through the space and the branding sign.
The Pitti Uomo booth is basically a sequential and fragmented structure with the letter “X” shape, feature of the brand, taken to an architectural spatial scale.
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