They did it again. MUNICH just opened a new Pop Up store at Zaragoza, located on the Centro Comercial Puerto Venecia. This project has been imagined by Eli Cayuela in collaboration with Studio Animal, the architecture office of Javier Jimenez Iniesta. This time the client of the store will be surrounded by hundreds of multicolor cardboard pieces.  MUNICH brand identity will be represented by those X structures to offer a unique customer experience.

Each piece is built with 5 0.35" corrugated cardboard layers. They are finished with a special fire retardant vinyl. Some light wood cylinders are incrusted to the pieces to hold the shoes. There is a mirror at the end of the store that is used in this design to create a sense of breadth.